To sell more RC cars to toy stores across China (as well as the end consumer — kids!), I wrote, directed, and animated both a TVC and a marketing video to explain the toy's features. The animation studio was BlueArc, but the rights to toy production and sales had been acquired by our company, Appletoon.
Unfortunately, the video does not have subtitles, but below the videos, I've included the original script for both videos, which I wrote.
Here's the TVC by itself.
And here's the video we used to acquire wholesale orders from toy shops.
The beginning of the video shows the TVC again. Skip past that to see the rest of the content.
And here is the script that was written for both videos.
PROMOTIONAL VIDEO OUTLINE: (approx. 3.5 to 4 minutes)
Part 1: TVC Style Intro 30 seconds
High-paced, hand-held montage of the battle vehicles in action in an exterior environment, such as stone or dirt, supplemented by energetic motion graphics, voice-over, exciting music, and footage from the animated series. Ends on a product shot with a logo splash.
The show characters prepare for battle. "You've watched them defend their friends!"
The show's battle cars in action "You've watched them stand for justice!"
A battle car maneuver screeching to a halt "You've watched them struggle against evil!"
Camera and Action Match-Cut to Toy "But now…"
A boy holds the remote controller, very pumped up "…it's your turn!"
The battle car flies along the edge of the steps "You want excitement?!"
Closeup of the controller pressing buttons "You want endless fun!?"
The toy goes airborne "You want non-stop action!?"
Toy lands and stops in front of camera, logo blast "Armored Beetles Battle Cars!!!"
Sidewalk people jump out of the way.
Reaction shot of bystanders. "Double the speed!!!"
Dog sees the car
He chases it. "Double the fun!"
Security Guard enters.
Reaction of boy, thinks he's in trouble. "Double the trouble!"
Security Guard reveals his toy.
Splitscreen: Two toys, Add Logo Splash "Armored Beetles Battle Cars!!!"
Add Boy and Security Guard squinting in 2-Way Splitscreen:
2-Way Splitscreen: The RC Cars burst forward "Intense battles!!!"
Battle cars collide and Security Guard's car's head flies off
2-Way Splitscreen: Security Guard angry, boy celebrates "Victory!!!!!!!"
FG Victorious Battle Car, BG boy celebrates, logo blast "Armored Beetles Battle Cars!!!"
Logo, plus all 4 cars and controllers (shot in reverse!) "Collect All Four!!"