PROJECT DETAILS
Paracable makes faster, colorful, and more durable phone chargers that pets think taste gross! The brief requested original art and copy highlighting these four core benefits.
Display Ads for Facebook:
Paracable makes faster, more durable, and uniquely-colored phone chargers that pets think taste gross! The client brief requested a handful of ads with original artwork and copy focusing on these four core benefits.
In addition to the chosen ads (with original artwork), I also provided the client with some internet meme options — considering how prevalent cats and dogs are across the meme world, and the fact that their target demo (more computer-savvy millennials) would be very familiar with them.
Here is a handful of the original artwork ads they ended up using (they turned down the meme concepts).
