A 3D Product without 3D Marketing Materials:
3D Laser Gifts turns photos into 3D laser etchings inside various glass crystal shapes. Their 2-D images didn't do justice to their product's beauty. So I helped them change that.
Despite the fact that the product works best in dark environments (there's also a light source in the base that makes the etchings easier to see), I knew that the videos would look better and more modern with a white background instead of a black background.
Setting up a brightly-lit studio for a white background while still being able to see the etchings proved a creative trial-and-error process. What finally worked was attaching a purple construction paper cutout to the back of the crystal, which allowed the etching to show in front of it.
Here are the GIFs for Google Display Ads.
And here are the video ads for Youtube.
They are more or less the same script and format — just different crystal shapes and images.