PROJECT DETAILS
A midtown-based dental practice needed a full rebrand to reflect their higher-end services, family values, and state-of-the-art equipment & facilities.
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958bd839ac8964769e8e6f_Diamond%20Old%20Logo2.png)
Before doing any design work, I did some branding research and comp sets to see what other brands in the dental and/or healthcare space were doing as far as their identities and website aesthetics.
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c017572f5692e396715_Dental-WebBranding-Research-01.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c097572f55a5d396717_Dental-WebBranding-Research-02.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c11e63359021e0305f3_Dental-WebBranding-Research-03.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c1a06db366b15637cb1_Dental-WebBranding-Research-04.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c2539ac8936c99e8e79_Dental-WebBranding-Research-05.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b958c30e63359f41b0305fb_Dental-WebBranding-Research-06.png)
After that, I did a little research on modern, yet approachable logos used by dentists, as well as classical NYC-themed logos from a variety of industries.
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b9594137572f50849396984_Dental-Logo-Research-A.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b95941c6708aa10f9e2a4b9_Dental-Logo-Research-B.png)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b959427109adb7fd28a3107_Dental-Logo-Research-C.png)
After providing a range of options for the logo, a choice was made by the client. A few revisions after that it was approved, and so the rest of the style guidelines were developed for the brand identity.
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b9594df04c97497b836e5d4_MV-DD-StyleGuide-A.jpg)
![](https://uploads-ssl.webflow.com/5b31f96950f3bc78ad3ae4e6/5b9594ec6708aa497be2a4f5_MV-DD-StyleGuide-B.jpg)