PROJECT DETAILS
A midtown-based dental practice needed a full rebrand to reflect their higher-end services, family values, and state-of-the-art equipment & facilities.
Before doing any design work, I did some branding research and comp sets to see what other brands in the dental and/or healthcare space were doing as far as their identities and website aesthetics.
After that, I did a little research on modern, yet approachable logos used by dentists, as well as classical NYC-themed logos from a variety of industries.
After providing a range of options for the logo, a choice was made by the client. A few revisions after that it was approved, and so the rest of the style guidelines were developed for the brand identity.
